Customers board at the West Park Station

Our Strategic Focus is divided into 4 categories: Fiscal Responsibility, Voice of the Customer, Continual Process Improvement, Innovation & Learning

We developed Vital Few Objectives (VFOs) for each of the categories of the Strategic Plan.

VFOs are the driving force behind the performance of every RTA employee to achieve our organizational mission.

Fiscal Responsibility

  • Increase Revenue & Reduce Expense
  • Enhance Fiscal Responsibility

Voice of the Customer

  • Expand Advocacy
  • Enhance Customer Experience

Continual Process Improvement

  • Increase Service Efficiency
  • Achieve State of Good Repair
  • Advance & Improve Technology

Innovation & Learning

  • Achieve a Safety Culture
  • Improve Employee Development
  • Champion Sustainability